From wrapping ancient mummies in the past to styling them in chic, modern ways today, Linen is one of the oldest textiles in the world! Well-known for its durability and excellent absorbency. Linen is also undoubtedly the most sustainable fabric out there and so we have a lot of linen clothes within Goshopia’s range.
Now let’s discover the origin behind linen. Because it is pretty interesting and we know you are curious about materials and the origin and journey of things.
The fibres of the flax plant form the core (base) of Linen. Flax is a cellulosic fiber you can find in the plant’s stems. It is actually the closely-packed cells in them that provide significant strength to the resulting Linen.
After harvesting the plant, the root leftovers fertilize and clean the soil, improving their productivity for 6 to 7 years. Literally, no harmful junk or chemical goes into producing Linen. It requires no fertilizers, herbicides, or pesticides and hence does not pollute rivers or groundwater. A win-win situation!
How exactly does flax fiber transform into linen fabric?
Okay, this is a tiny bit nerdy but trust me, you don’t want to miss out on these exciting points!
Flax is hand-harvested by pulling up the entire plant or when stalks are cut very close to the root. It’s called “pulling” rather than harvesting because the flax is literally pulled out of the ground rather than cut down to preserve the length of the fibers contained within its stem.
After pulling, the plants are dried, and then the seeds are removed through a mechanized process called “rippling” (threshing) and winnowing
An interesting bacterial process is used to break down fibers. The bacteria make an enzyme called ‘Pectinase’, which breaks down the pectin in the flax stalks
This process separates the impurities from the raw material, such as the woody portion of the flax stalks. They can either be removed by hand by beating or crushing between two metal rollers separating fibers.
The short fibers are separated by ‘combing’ them away to leave behind only the long, soft flax fibers. These are then spun into yarns and woven or knit into linen clothes.
No other fiber can offer this unique blend of luxury and comfort, supreme elegance, and down-to-earth practicality.
Summer is here and it is time to be in style with our latest and wide variety of Linen Clothes here at Goshopia. Ranging from classy summer dresses to chic co-ord sets and comfy linen tops, we have it all! Available in vast color options including the gorgeous natural and white. When it comes to sizes you can find from extra small to plus size linens. Discover Goshopia’s Affordable Linen Clothes Collection.
There are more sorts of Linen than you might think. Variations in weaving techniques and the mixing with other fibers such as cotton result in these four varieties. They are used in clothing and home, each having its own characteristics and benefits.
Damask Linen: Damask linen is a classic fabric for decorative tablecloths since this fabric offers the strength of Linen with the subtle beauty of something a lot more delicate, like embroidery.
Loose weave linen: It is highly absorbent but the least durable type of linen fabric. Most commonly used to make reusable diapers and sanitary towels for kids and even blended with cotton for garments.
Closely-woven Linen: Often called sheeting Linen and is remarkably soft, hence favored for apparel and bedding.
Plain weave linen: Plain weave has a natural checkered pattern and is readily absorbent, which is why you’ll find it used to make dish towels and napkins.
Styling Linen Clothes
Linen Clothes never go out of style! You can dress up or down these versatile pieces. Check out some of these pieces:
Flax is a really fantastic plant. It grows almost everywhere, requires not much attention, and best of it all. Did you know the cultivation of flax produces no waste? You can find the different parts of the flax plant in many different industries.
We use long and short fibers to make clothes- after weaving.
If crushed, flax seeds produce linseed oil for artists, cabinet makers, and wooden furniture restorers.
Flax seed oil is a herbal supplement (its high omega content helps to reduce cholesterol) and helps those with eczema and other skin problems.
Flax seeds are very nutritious and easy to find. Yummy! Add them to your salads toasted or have them to relieve constipation.
Fishing nets, strings, and ropes can have linen as part of their composition.
What about Linen?
Apart from clothing, with Linen, you can find plenty of household items such as tablecloths, upholstery, soft furnishings, and curtains.
In ancient times, Linen was the go-to material to dress wounds and stabilize fractures.
Fun Facts (or perphaps ‘flax’) about Linen!
Did you know flax is able to capture carbon? A flax field of one hectare can take out of the atmosphere up to 3.7 tonnes of CO2. It’s good for the environment and you!
Widely accepted as a textile in Egypt around 10,000 years ago, it appears Neolithic people in Europe made textiles from Linen as long as 36,000 years ago.
Experts say that Linen was so valuable in ancient Egypt and even sometimes used as currency.
Did you know that Linen clothes are stronger than cotton? It’s one of the few fabrics that is stronger when wet rather than dry.
Flax is a flowering plant! The flax flower (Linum usitatissimum) is annual, easy-growing, fast, and pretty. Once mature, the flax plant produces an abundance of short-lived but attractive and delicate blue flowers.
The automobile industry is starting to use flax for non-structural car components such as door panels, ledges, and matting.
Linen clothes are naturally antibacterial and non-allergenic, meaning it doesn’t provide germs with an ideal breeding environment. This slows the growth of bacteria, ensuring that you and your skin remain as clean and safe as possible.
Using Linen means you are a conscious consumer. You are contributing to a more eco-conscious and sustainable world by using materials that are natural and don’t cause harm or destruction to our environment.
I think we can all agree that a full closet can be extremely overwhelming and takes the will out of wanting to dress up. When going to work in the early morning we take the first thing we see and don’t bother to look at the pile of clothes that fell down from the rack. When you catch yourself always wearing the same thing even though you have a closet full of clothes, it is time to edit it out. We came up with simple steps on how to get your closet neat and ensure it will stay like that with our organizing and editing tips.
Take everything out
This is the most important step in editing out your closet. We know that this is going to be time-consuming and probably overwhelming to see how many clothes you own, but it will be worth it in the end. Once you take everything out, create 3 piles: Donate, Sell, Keep. You probably own items that you didn’t wear for a year, that don’t fit, or you don’t feel comfortable wearing, and that is okay. But do not throw out clothes that don’t need to be thrown out. Here in the UAE, we have a lot of options on how you can get rid of clothes. Donate it to a charity or sell it on TheRealReal. When donating it you will help someone else in need and by reselling it you can get your money back, it’s a win-win.
Remember, if you did not wear an item for over a year, you probably won’t end up wearing it again. We know you have an emotional connection to some of the items, and that is okay, but we are also making space for new items that you will definitely love and wear. This is one of the most important organizing and editing tips as you need to be able to say goodbye to a few items in order to be able to love new items.
Color coding your items can be a lot of fun and this will also help the editing part of the closet. You might realize that you have 3 shirts that are similar in shade and you only need one, so get rid of the other two, you don’t need them. This will help you go more in-depth and also help you discover if you still like those colors and patterns or if it is time for something new. Once you are done, and you will put everything in the closet, it will look really neat if you organize it by color and have a little rainbow there.
Invest in bins, labels, and hangers
When everything has its own space in a closet, it will be so much easier to keep the closet the way it is when you are done organizing and editing it. If you are more of a visual person and like to have everything hung, invest in velvet hangers that will make your closet look neater. If you have more shelf space, get fabric boxes and label them. There are a lot of videos on Youtube on how to fold your clothes efficiently in a box so it is easy to see what is there, take out, and also look at. Plus, if you have everything labeled, you will not throw things at places where they don’t belong. This will also make dressing up so much easier.
Depending on your job and your daily schedule, organize your closet in sections. Some people prefer having work and fun sections. If the size of your closet allows it, hang all your work clothes in one section and fun clothes in the other section. When everything is hung it is easier to go through it and also put it back in place. If you have more shelves, organize them by different types of items. For example, jeans on one shelf, trousers and skirts on another. However, when putting different items on top and next to each other, make sure there is something that separates them and creates a wall. You don’t want them to mix up and end up having one big pile of jeans on a shelf. This is where you need to use the bins and labels to ensure everything has its own place.
This is the most difficult part when organizing and editing your closet. It is difficult to maintain a closet when you are dressing up in the morning and not like anything you put on. What happens then is that you throw an item into the closet because you don’t have time to hang it or put it back. When this is the case, throw those items you tried on but didn’t feel like wearing on a bed, so that when you come home, you will be forced to put them back in the closet. You can also try to plan your outfits the night before. This will help you be more relaxed in the morning and you won’t make a mess the next morning.
We hope you enjoyed these organizing and editing tips on editing your closet. We believe it is an essential step towards having a sustainable closet, which is why we decided to dig deeper into it.
Yes! And we are over the Moon because we did it respecting our values. Only using sustainable fashion! It couldn’t be any other way coming from us, right? Dubai World Cup is such a huge event. Let me walk you through how the idea was born, how it evolved and grew, all our hiccups, and how special it was for us to win this award!
A BIT ABOUT STYLE STAKES
Every year our beloved city of Dubai is proud to host the Dubai World Cup. And every year, there is a competition happening alongside the horses, selecting the best in different style categories. And that is Style Stakes!
There are all these categories, but we only competed in Most Creative Hat, Most Creative Outfit and Best Dressed lady.
Most Creative Hat
Most Creative Outfit
Best Dressed Lady
Best Dress Gentleman
and, Best Dress Couple
And you know what? We got finalists as Most Creative Hat and won first prize in the Most Creative Outfit! Yuhuuuuuuuu!!!! You can not imagine how happy we were. I was so happy that I started crying! They were happy tears, but I couldn’t stop sobbing! The last time I cried like this, was when I met my little one for the first time!
We worked for months on this look. Everything was done from scratch and it started as an idea. Remember the Green Carpet Awards? I know Meydan is not the Oscars, but this is something that I always say. “At Goshopia, you can find items to go to the beach, to the office or the Oscars.” The point is that sustainable fashion is still fashion, it is very stylish and the only thing that changes is the process, the way that materials get sourced and transformed into your beautiful new pieces.
PREPARATION OF THE WINNING LOOK
The pieces part of this look are full of meaning and beautiful stories. A common effort by people that truly believe that fashion needs to slow down and become eco-friendly. And who do you think that people are? I, Araceli Gallego had the idea and started coordinating with Sylvia Calvo, and Ines Montesinos, who put together their respective designs. And Miah Llanes, Silke Styles, and Tristan Czar came to help on the day to make it glow and shine!
We had the conversation going in a WhatsApp group and I got even to meet in person when Ines flew to Dubai to participate in Expo. Initially, we had a different hat for our look. The first hat was exhibited at Expo as a work of craftsmanship, showcasing the use of natural materials and traditional techniques. From Dubai, it was supposed to fly to Paris for an exhibition and back to Dubai, but it got lost on the way!!!!
Imagine our stress when the hat was nowhere to be found! So, after zillions of calls and follow-ups, we decided that it was better to just do a new one following the same philosophy. And so our finalist hat came about! And let me tell you, it is so true that everything happens for a reason. I love this hat even more than the initial one- and at the time I thought that to be impossible!
This fabulous hat uses haute couture sinamay and buntal -both natural palm fibers. The hat is to be worn vertically and is embellished with Faisal feathers and rachis that are shaped by hand using vapor and traditional techniques. The delicate flower is made in silk organza and every petal is molded patiently by hand. Even the Montesino Vilar logo at the back is done by artisans in metal. Isn’t it the most gorgeous hat ever!!! Let me tell you that is very comfortable and easy to wear too.
SUSTAINABLE FASHION WINS!
Now, we need to talk about the dress. We went with an A-shape silhouette as we wanted the dress to be classic and timeless, elegant and sophisticated. Seeing our research Pinterest board we saw that was a winning shape, but also we needed to respect the rules and protocol of Style Takes as a competition in terms of length and how revealing it could or couldn’t be. Every race has different rules in terms of dressing and we learnt that for example, in the UK, there are even different set of rules also depending on how close you are from the Queen’s circle.
Our winning dress is made out of used coffee bags. Coffee bags are made of jute, a natural material that is biodegradable and can have so many more lives. The bags become gorgeous and unique dresses at the Atelier of Sylvia Calvo in Barcelona. We always say it, but reusing discarded materials in clever ways, saves natural resources and energy. Upcycling can be really cool as you can see.
The flowers detailing the dress are hand-cut from the coffee bags hand-sewn to the lower frontal side of the dress. The center of each flower is hand embroidered to the dress with 3 different natural precious stones: Mother-of-Pearl, Citrin, and Green Agate. The gemstones are natural so they have beautiful properties upon the person wearing them. Maybe that is why Miah looked so happy the whole day, even if the heels and the heat were pressing.
We get asked lots of times if the dress is itchy as it is coming from jute. And the answer is no. It is super comfortable and not itchy at all. You see, under the dress, there is a lining that not only allows the dress to have a nice fit but also makes sure you have zero itch. And I know this because I have my own Jute dress too and I love it!
EVERY LITTLE DETAIL COUNTS
Every accessory has also a beautiful story behind too. The bag for example is made out of wood. Leftovers from a furniture factory, now turned into a luxury item and coveted by many celebrities. You can get yours here or visit our showroom to see the available ones for quick purchase.
The earrings are gold plated and showcase a Tiger’s eye stone ring. It is all from a socially driven brand called Fugeelah. Funds from the sale of this gorgeous jewelry collection go to support a school of refugees in Malaysia. The bracelets are all handmade by a ladies’ artisan association from Morocco.
All the pieces of the look you can find and shop at Goshopia.com!
BEHIND THE SUSTAINABLE LOOK THERE ARE SO MANY MESSAGES
I wanted to break many stereotypes with this and Style Stakes was the perfect place! Fashion is said to be the 2nd largest pollutant industry in the world, only behind Oil & Gas. Yes! I know you might need time to digest that piece of news. That is why at Goshopia we focus on slow, sustainable, and socially responsible fashion. Sustainable fashion has the stigma of being “just too comfy”, ” just too loose” or ” even just too boring”… People might think you can not wear them on certain occasions. But that is far from the truth!
We want to show the world you can wear your values, no matter the occasion… Sustainability is about the process. It is about quality and longevity, about good materials, innovation, and design. You can look amazing and wear pieces that have respect and love for people and the planet. But, I wanted to break – crush if I might- even more stereotypes… at least one more!
Miah Llanes, our model for that special day and good friend, is from the Philippines. Over 20% of the Dubai population is from there and yet we don’t see too much representation in competitions like this. We chose her because she is an environmentalist and understands what we are about. She spoke beautifully. The Style Stakes presenter asked her… “so Why Sustainable Fashion?” And she replied- “It should be our number one priority to respect the Earth”.
SO, AFTER STYLE STAKES, WHAT IS NEXT?
After the Dubai World Cup, it was time to reflect and move on to our next thing! … Fashion Revolution Week! Come and join us for the annual event that this year will be in hybrid form. Yes, the panels and talks will be online but one day, the grand finale day… will be in person! Don’t we all miss seeing and hugging our people?
Sustainable shopping can be overwhelming at first. We keep hearing about greenwashing. It is difficult to trust brands when we do not know who is and who is not lying to us about the production and materials of their clothing. At Goshopia are trying to make it a little easier for you to be able to have a sustainable wardrobe without feeling overwhelmed or guilty about your purchases. We do all the questions so that you can have peace of mind.
For today’s article, we came up with 5 ways to transition to a more sustainable wardrobe:
You know the feeling when you go to a store and see a beautiful garment. You try it on, fall in love with it and when you get home you realize you have nothing to wear it with? It either ends behind your closet or you purchase more useless items just for this one piece. Well, the 24h test helps.
The point is that after trying it on, give yourself at least 24 hours to think about the item and find out whether you really need/love it. The test allows us to think clearly about our purchases and prevents impulse shopping and throwing out our money.
Invest in a capsule collection
Capsule collections are one of the best ways you can have a sustainable wardrobe. The entire point of the capsule collection is that you buy high-quality items that are easy to style and you can create different outfits with them. The term was first used in the ’70s and referred to a collection of items that will never go out of style.
One of the many benefits of the capsule collection is that you don’t have to stand in front of your closet each morning and think about how you will style your outfit because everything matches perfectly. A capsule collection can consist of 30 to 50 pieces, also depending on where you live, the climate, and different seasons.
This is a very broad term so I will simplify it for you. Shopping these days is difficult and we have no idea who to believe, so educating yourself on brands and materials will be helpful. No, you do not need to go to school to understand what is happening or read tons of books, we did that for you. 😉
All you need to do is follow Instagram accounts that are all about sustainability. They will inform you about everything you need to know and give you easy tips on sustainable shopping. The accounts will give you insights into fashion brands and what they are doing and will navigate you to the brands that are really good for people and the planet.
Luckily, there is a lot of options where you can shop. Try thrift shops, swaps with your friends, vintage stores, and if you want something brand new, you can always visit our website where we offer you a big variety of slow, sustainable, and ethical brands you can choose from. But please remember, just because you shop at thrift stores or from responsible brands, it doesn’t mean you can shop every week for a new item. Buy what you really need and try not to get impulsive!
Repair your clothing
We keep repeating this all over again but this is one of the most effective ways to have a sustainable wardrobe. Everyone has items sitting in their closets that have a button off, don’t fit us anymore, or we don’t like something about them. Repairing your old clothing can feel like shopping and even better because the clothing will fit you like a glove and it will be something “new” since you didn’t wear it lately.
And if you are crafty, try upcycling. You can easily make a top or a skirt out of an old dress, shorts out of jeans, or a cute tank top out of an old shirt. However, make sure you will wear it after the alterations. If not resell it on one of many resale platforms available.
Choose quality over quantity
Please hear us out. Quality items are a little bit more costly than your regular fast fashion items. It only makes sense that products made of natural materials and made by workers that are getting paid a living wage will cost a little more. However, they will last you for years and you do not have to get the same white shirt every couple of weeks.
This is all about changing your mindset. Instead of buying 5 shirts for 10 euros, you can buy one high-quality shirt for 50. Eventually, this will end up costing you less since this item will last longer. Also, this will reduce carbon footprint so it will be way better for the environment.
Today it is easier than ever to have a sustainable wardrobe. We hope we helped you at least a little and have given you a guide on where to start and if you have questions, don’t hesitate to send us a message. We are here to help!
Sustainability has become a major topic in the last couple of years especially when Covid-19 hit and we realized how connected we are all. Companies are realizing that people care more about the environment and are acting on the demands of their customers. The fashion industry is said to be the second most polluting industry in the world and is an accelerator of climate change. Today we want to share what is slow fashion and why it is so important. At the end of the day, it is one of our beloved 3S’s or core values.
What is Slow fashion?
Slow fashion is not really a new concept. Actually, fashion used to be always “slow” before. Slow fashion is having now a big comeback and we hope it stays this time as it has many benefits. Not only for the environment but also for the people behind the clothes. The ateliers or small factories are producing clothing in smaller batches and they are normally of high-quality materials and careful manufacture.
Easily explained, slow fashion is the exact opposite of fast fashion. Fast fashion is based on the fast production of big amounts of clothing, normally at very low prices. The items are normally of low quality. Some are so badly done that after you wash them twice are not good to be worn ever again. The materials are mostly cheap fabrics with some cheap (and harmful) chemicals as dyes. In addition, the garment workers tend to make low wages and work in an unsafe environment. In this industry, it is also sadly common that the workers are not even adults.
Why is Slow fashion important?
Consumerism is reaching heights that are dangerous. The Earth is not able to produce at the rate we are consuming. We are basically depleting the natural resources, and with it, changing our climate… but guess what happens if we finish up our planet’s resources… We are doomed. Fast fashion brands need to change their business model and slow down their production levels. Will they be able to rise to the occasion? Will we be able to stop the crazy consumption and start buying only what we need?
Too many questions, we wish we knew the answers. But in the meantime, there is a new kind of consumer. One that cares for the process, looks for quality and understands what is behind their purchase. One that prefers to know the price paid is being used to pay fair trade wages or quality fabric rather than marketing campaigns. A consumer that uses fashion to really express their individuality instead of going with the “uniform” all big fashion brands want her to buy. If that is you, welcome home.
Slow Fashion Versus Fast Fashion
Slow Fashion and Sustainability
One of the major differences between fast fashion and slow fashion is when it comes to the amount of waste generated. In economics, we learn the dance between offer and demand. Fast fashion brands create tons of clothes and with their big marketing budgets create the need in the society to keep on buying, whether we need it or not. A new print, a new silhouette, with sleeves, with shoulder pads… They have perfected the art of newness and we got addicted without noticing the consequences. But, do you ever think what happens to whatever is not sold?
Slow fashion brands, same as the rest of businesses dance the offer and demand dance, but the difference is that they create a design, produce a small batch, and see how the market reacts. Does it sell? Then, they do more. If it doesn’t sell, the waste is still minimum. It allows to really meet what the client wants in terms of design, fit, and also fabric as the batches are smaller and the iterations not so costly. As consumers, we get to enjoy better garments, unique designs, and the special connection as we know who is behind and what makes that piece so special.
The social aspect of the industry is another of the biggest differences between the slow and fast fashion. Slow fashion workers are normally working in small ateliers and family factories. Having a personal relationship with the owners and designers made them team members. They tend to get paid a living wage and work in a safe and clean environment. They are being able to feed their kids and send them to school. A living wage allows workers to save up some money for their future and still be able to afford a good life while supporting other family members. The factory is paying for overtime, weekends, or holidays and they work regular hours. This is called ethical fashion, and it is a key aspect of the kind of fashion we strive to enjoy. So we also need to consider it when buying from a specific brand.
Slow fashion invites us also to look at our shopping habits and question whether we truly need the item. Social media is influencing our purchases and many times we don’t need anything at all. It is all about purchasing one high-quality product rather than 5 low-quality items you will throw out or wear once. We call it investment pieces.
Do slow fashion items last longer?
Items from my grandmother and even my mother when she was young are still in pristine shape. I can not say the same from the items I bought some years ago out of fast fashion brands. Why? Have you ever heard of planned obsolescence? Before we used this term only for the mechanical, automotive, and technology sectors. Now, fashion is also part of that game. If stitching is not good, if the materials are not great, the piece will not stand the washing and wearing. And so, eventually will not be good to be worn. Now, you need to buy a new piece, and here we go again.
This is easy math, high quality = longer-lasting item. Slow fashion items are long-lasting so you can wear them as long as your heart desires. In the end, it is cheaper to purchase a more expensive item. It is a win-win for you and the environment.
The ultimate form of slow fashion is handmade, artisanal pieces. Pieces with embroideries, handpainted, unique patterns… The artisans and craftspeople know the effort behind each piece, the number of hours to get it perfect.
For them, creation is the result of love, patience, and skills many times passed from one generation to the next. By supporting their work, we are supporting those traditions and techniques acquired as part of our own human development. They are inherently part of our heritage. It can not – and it should not – be lost to the clumsy copycats from the big factories.
We should cherish our history, learn the stories and wisdom from our ancestors and make sure we preserve all this knowledge. They are the building blocks of who we are, our identity, and our values.
There is also what we call the Ultra Slow Fashion that is basically made-to-order items. Done to the specific size and requirements of the client in particular. Like in the old good days with the tailors and seamstresses.
Slow Living is the future
Slow fashion is also part of the Slow Living movement. A slow lifestyle means we care to reconnect with what is really important. The Slow Living philosophy encourages a slower approach to aspects of everyday life, not only food but also fashion, money, and cities. When it comes to food, slow-cooked meals with carefully selected ingredients and that traditional taste. Do you remember your grandma’s cooking? No restaurant or fast food can beat the taste and nutrition of those meals.
To understand the pillars of Slow Living, we take the word SLOW as an acronym. There the S means Sustainable, L stands for Local, O for Organic, and W for wholesome or not processed. Slow living could be a solution to avoid the negative consequences of the fast-paced, mindless, materialistic lifestyle. At the end of the day, we all want to enjoy life and be more aware of what we are living in the present.
The 3 Beneficiaries of Slow Fashion
People, profit, and the planet, also called the Tripple Botton Line, are the three P’s that companies should use to evaluate companies’ real value. Normally, profit is the only value investors seem to care about. The 3 P’s want brands to look at the social and environmental aspects equally as they do when it comes to profit. It considers the workers and ensures aspects such as living wage, safe working environment, no discrimination, and many more.
Since companies need to generate profit and revenues, the brands need to have a positive impact on the economy. Slow fashion brands look at creating employment, paying taxes, cost savings, or governance policies. Lastly, when it comes to the planet, companies use natural resources and minimize the environmental footprint. Trying to create a positive impact on the environment, they use natural dyes and do not pollute rivers, fight deforestation, use renewable energy and water, etc.
Do slow fashion items need to be made out of natural materials?
Not necessarily. Their negative impact is less by meeting the real demand than big fast fashion brands churning tons of clothes even if organic. Of course, we love Slow fashion items made of natural and organic materials. They just go so well together!
Some of the best materials are organic cotton, hemp, linen, or bamboo. There are materials coming out of fruit or waste such as Piñatex (pineapple leaves), Vegea (Wine leather), Orange peel (made out of citrus by-products), or Eco Vero (wood pulp). Others are recycled like Econyl (regenerated nylon made out of ocean and landfill waste).
These materials have incredible benefits such as hemp being a carbon-negative raw material or bamboo naturally having UV protection, being hypoallergenic, and incredibly soft.
When the product is at the end of its life, we want you to mend it, upcycle it, recycle it, reuse it, or resell it. That is circularity applied to fashion and it’s very much needed at this stage. We need to slow down the rhythm of production and enter into a circular model, where nothing or almost nothing goes to waste. The point is that it should not end in the landfill as it is an unnecessary waste of resources and it is bad for the environment. Recycle them or use the shops and apps where you can donate or resell them.
Slow fashion is easy, convenient, and essentially cheaper since your high-quality product will last years. Quality of materials, close attention to detail from the artisan or designer, and good stitching make that possible.
Where to buy slow fashion?
Slow fashion has incredible environmental benefits and it is also good for your wallet. In Goshopia you can purchase by value and support independent fashion designs and brands that are doing slow fashion. All our products are curated and selected based on our 3 S’s: Slow, Sustainable, and Socially Responsible.
With the new year come new resolutions and we all know how those end. Gym memberships are unused and the money we were saving end up being a vacation in the Maldives. New year resolutions are a tradition that in most cases is never finished because people do not see the impact and consider it a waste of time. I want to share with you my 10 new year sustainableresolutions that are easily accomplished.
1. Switch from disposable to reusable products
This is the easiest and cheapest way you can do something good for the planet. You can start by bringing your own water bottle or using fabric rounds instead of cotton rounds to remove makeup. There are many alternatives such as tote shopping bags, diva cups/period underwear, or eco-friendly razors instead of the regular ones. The possibilities are endless; try switching out one disposable product per month and you will see how easy and cost-effective it is.
2. Consume less meat and dairy products
It is no secret the meat industry is an enemy of the environment and we are not asking anyone to stop eating animal products. Reducing meat and dairy consumption can make a massive impact on the planet and all it takes is a Meatless Monday.
You can schedule it how you want, you can only eat animal products on the weekend or switch to purchasing from bio farms. This is about everyone doing things imperfectly rather than everyone doing it perfectly because we end up creating a bigger positive impact.
3. Choose organic whenever possible
We do realize that organic food tends to be more expensive but buying your favorite organic vegetable has many health benefits as you are not putting harmful chemicals into your body. In addition, organic farming uses fewer resources and prevents air and water pollution.
In the UAE, you can check Emirates BIO Farm from our friend Yazen or join a membership like the Eroego supporting ugly veggies.
The same would apply to beauty products. Avoid difficult-to-pronounce chemicals and embrace natural, organic ingredients.
Growing your own garden is not only good for the environment but also makes your home extremely fresh and cozy. You can grow your own herbs which will be fresh, create less waste and taste better. The garden can be as small as having two herbs or covering the entire terrace, the choice is yours.
5. Avoid palm oil
It is everywhere. Palm oil is harmful to the environment and your health, so there is no reason why we should keep consuming it. Orangutans are going extinct because their natural habitat is being replaced with palm trees for a product that is ruining the planet and our health. Palm oil is found in various products from cooking and baking to cosmetics. All you have to do is look at the ingredient list and look out for the most commonly used terms such as Palmate, Palmitate, or Glyceryl.
6. Donate/Reuse/Upcycle your old clothing
We all have clothing that is sitting in our closets and taking up our storage space. This can be easily fixed by going through your wardrobe and getting rid of things you no longer use. There are many ways to do so such as donating clothing you no longer use or fit in or upcycling it.
In the UAE, you can donate your clothes to our friends at Thrift for Good. They have an NGO behind that supports children with food, clothes, education… Also, you can resell it on platforms such as Retold, Depop, Vestiaire Collective, or The RealReal.
Looking for creative ideas to give more use or upcycle your garments? Let us help! You can use old shirts to dry your hair as it causes less friction than a normal towel. You can cut jeans to make shorts, create cloth napkins out of an old dress, or customize it so that nothing you own ends up in the landfill.
7. Edit your closet
There is no better feeling than looking at your closet and it is all spacious and organized. Take everything out and see what you own. Get rid of items you no longer wear or alter those that you could wear but maybe need a little update. Once you have all the clothing you will for sure wear, organize it in a way you can see it all once you open the closet. Put it on hangers and create outfits, but do not put it in a box because you will not see those items in the next 6 years. This is a very practical sustainable resolution as you will fall in love with your wardrobe all over again.
Fast fashion is atrocious. Most brands put on the label that the products were made of recycled cotton but there is more to it. The truth is that they don’t pay their workers a fair salary. Big fast fashion brands use a lot of greenwashing to make you believe that they are caring for the planet. However, the numbers and tragic cases say a different story.
You can support many local brands that were made to be good and still make sure you look and feel confident. If you need to purchase a new item, which we all need and do, try our Goshopia platform. Here you can find items that are slow, sustainable, and socially responsible.
Petitions are extremely important and people need to sign them to create good. Petitions allow governments to take action and listen to the people when they have issues. It only takes 2 minutes and can create a major difference. However, please do not tell yourself that if you will not sign it, it won’t matter because it is just you, it is not. When 3000 people say that it is just them and they won’t sign it, it has a major negative impact on the output of the petition.
Last but not least, discuss environmental issues with others. We can all learn from each other and implement things others are doing. Do not be rude, negative, or shame anyone only because they have a different opinion. Let’s have an open discussion and come together to make sure the next generations will breathe the same fresh air we did as kids.
These are our sustainable New Year’s resolutions. We would love to know which ones are yours? Please leave a comment or send us a message to connect and support one another.
LIKED THIS ARTICLE ABOUT OUR SUSTAINABLE NEW YEAR’S RESOLUTIONS?
ALAY&CO just joined the Goshopia family with their beautiful sustainable clothes and we want to welcome them by introducing you to their masterminds. Meet Andrea and Isidora. These two Chilean ladies are the creative powerhouses that fuel the designs and ethos behind ALAY&CO, a Spanish fashion brand, based in Madrid fueled by Latin hearts.
Now you can get all their gorgeous pieces in the Middle East at Goshopia.com with the Free shipping worldwide. What are you waiting for? For sure, you will like them all!
MEET THE DESIGNERS BEHIND ALAY&CO
What got you to start a sustainable clothing brand?
What led us to create ALAY&CO was the desire to positively contribute to the planet by minimizing the environmental impact and establishing a circular economy based in our passion and knowledge: Design and aesthetics.
Through fashion, we seek that people choose consciously, opting for timeless and versatile sustainable garments that transcend in time by guaranteeing their quality.
We want to connect with people who share our same values and philosophy of creating a conscious habit consumption and having a responsible lifestyle. We do this by offering a reliable and sustainable alternative when it comes to dressing so everyone can feel authentic and confident at any occasion.
THE ROAD LESS TRAVELLED
What challenges did you find?
Along our path we have faced many challenges. Sustainable fashion requires meeting high standards. For us, one of the most important factors is to respect each production chain link, from who makes our garments to who buys them to wear and enjoy them.
We understand that sustainability is a challenging area and that involves a long journey. At ALAY & CO we not only produce garments with sustainable materials, but we also seek to create a sustainable business model, avoiding encouraging compulsive shopping.
Along with the sustainability criteria, there is also the need to generate a change on people’s habit when choosing their garments. We want them to prefer those that are sustainable, understanding the benefits it has for them and for the environment. It is about choosing a conscious lifestyle by buying less and of a better quality.
With all that said, we also face another big challenge which is having to work remotely. We are two Chilean partners, one based in Spain and the other in Chile, and it has not been easy to learn how to coordinate everything considering the different time zone, but every difficulty has its positive side and we have gain the understanding of seeing these challenges as opportunities to carry out our project.
ETHERNAL STATE OF MIND
What is the meaning of the name ALAY&CO?
ALAYA – Universal Soul. Thinking of all the souls and living beings that live in this world + Co – Company. We know that working as a team and sharing ideas is very important for the project to succeed. ALAY&CO comes from the word “Alaya” considering the need to protect the planet, people and animals.
We think of all those who live in this world in order to improve their quality of life. We do it with the support of those who share our same ideals, understanding that collaboration is key to generate the impact we want to accomplish. It is about encouraging the responsibility needed to become aware of who we are, where we live and that all our decisions have an impact on the world we inhabit. This belief goes along with our Eternal State of Mind philosophy, which is spread through our actions. We want our Alay community to consciously buy and prefer those garments that last over time and that create stories that will go on from generation to generation.
Acting consciously today means taking care of those who will arrive tomorrow, and that through our actions, such as being informed at the time of buying and choosing sustainable garments, we can make a big difference. We are convinced that we will contribute, in one way or another, to souls from this eternal universe.
The Alay woman has style and attitude. She chooses to feel and look good in a responsible way and tend to lean towards what is fair and ethical. She also looks for simplicity in her day a day dress style without having to trade off glam or elegance. A conscious, authentic and empowered woman who understands that dressing responsible promotes social and environmental change.
She is consistent with her way of being, thinking, and living, and aware that her daily actions and habits can generate a positive impact on her environment. She chooses her clothes in an informed and conscious way because she knows that what to add to her wardrobe is today an important and meaningful decision. What determines the Alay woman is not a specific age but her acting through her habits and her responsible behavior.
INGREDIENTS OF A MASTERPIECE
What are your favorite materials for Alay&Co?
Our three favorite sustainable materials today are Linen, Bemberg and Organic Cotton.
We love Linen because in addition to being the historical fiber by excellence, it’s comfortable, and has great resistance to degradation by heat. Bemberg is another of our must-haves because it’s a soft fiber with great durability, and similar to silk in texture. This pure cellulose fiber wraps the cotton seeds. Due to its durability and breathability, it has been used as the luxurious overall fabric for ages. Organic Cotton, has this extreme softness that we love. The process of harvesting by hand, preserves the purity of each fiber. These attributes take into account the human, animal and environmental welfare that also aligns with the fashion industry best internationally recognized practices.
The Alay woman stands out for being transversal and versatile, just like the clothes she likes to wear. Among the values behind her style are her self-confidence and coherence within her actions. She prefers to feel comfortable using a smart-casual attire and prioritizes esthetics and quality with a minimalist concept. She thinks, lives, and feels under a more conscious way.
SHARING THE GOODNESS
What is your message for the people that don’t know how pollutant fast fashion is?
Fashion is the second most pollutant industry in the world after oil. Fortunately, there are ways to minimize this impact. This is why we feel the need to create a fashion-style that positively contributes to the ecosystem in all its forms. We invite you to be part of our conscious journey to achieve this goal.
Today our planet is threatened by various companies that allow high contamination in their production processes. According to the latest data from United Nations Conference on Trade and Development (UNCTAD), making jeans requires about 7,500 liters of water per unit, the equivalent amount that an average person drinks in seven years. Crazy, right? This is just one example of many others that should worry us considering the effect on our health and carbon footprint.
On the other way, Slow Fashion is purposeful and considers the whole product lifecycle and the impacts on workers, communities and the ecosystems. It is a different approach that encourage the use of fabrics that have little to no adverse effects on the environment. Slow fashion is ethical and works under the principle of buying garments for quality and longevity.
Where would you want to see your brand in the next 5 years?
Our vision is to be a world leading company in the field of sustainable fashion. We dream that people, through the way they dress and by being aware and informed when choosing their clothes, will make a difference in the world.
If people prioritize buying better-quality garments that will last for longer we will all be reducing the number of garments we have in our closets today. We aspire to be as friendly as possible with our environment, to become a B corporation and to have an entire production chain working dynamically under a circular economy model to minimize our carbon footprint.
At Alay&Co collaborative work, ethics, transparency and the human effort behind each decision is key. This is why we want our actions to be reflected in metrics and results, so we can prove that our work is a real contribution to generate a triple positive impact: social, economic and environmental.
We are convinced that what today looks like a trend in terms of sustainable fashion, is actually a sign of what our planet desperately needs, and we have to be conscious and make decisions around it.
Yes! You read well. Goshopia will participate in the first Digital Sustainability Week by Sustainable Narrative! ???And we are very excited as it is a unique opportunity to showcase our values and our products to all of you in this new digital format that seems to be here to stay.
We really miss doing our catwalks, our shootings, and our events. And it is not due to the adrenaline, it is because we love meeting YOU… our clients, our fans, and all the supporters of the sustainable fashion movement. Getting to know you it is for us the biggest blessing and the highest of honors.
But we need to be responsible, and make sure we keep you, our staff, and everyone else safe. Covid-19 is not a joke. Some of us, know it very well. Forget conspiracy theories. It is real and you don’t want to catch it or worst, to pass it on to someone else that might have any health issue.
Goshopia will showcase on the 22nd of September. That is a Tuesday to add to your agenda!
By now, you must be wondering how to join and be part of the fun. Well, it is very easy, Just email us to firstname.lastname@example.org and say… Yes! I want in! ?♀️ and your wish will be our command.
We want to ask you to share the goodness with everyone you know that has an interest in sustainable fashion and what it represents: deep care for the environment, for the people, without compromising on style, and quality.
Because there is no planet B! And we need you on board!
You know we are big fans of linen clothes as it is one of the most sustainable fibers out there. Not only that, it looks gorgeous, classy and elegant. And even more than that, linen is like wine… with age it gets even better! For some reason, there is this idea that linen is difficult to take care of and we want to show you that it is not that difficult at all. Just a little bit of care will go a long way and your linen clothes can last literally a lifetime or as you later will learn a couple thousand years. ?
Before we get to the tips on how to take care of your gorgeous linen clothes, we want to invite you to have a look at the impressive selection of linen clothes we have available at Goshopia.com. All of them are pre-shrunk and available in plenty of sizes. Remember we have Free International Delivery!
Now, let’s learn more about this amazing fiber: Linen.
What is linen?
Linen is a woven fabric made from the fibers of the flax plant. For nerds out there that like facts like me, flax in ancient Greek was called λινόν (linón), in Latin linum and the scientific name for the plant is Linum usitatissimum. It is one of the oldest, most eco-friendly textiles in the world. Linen in its original color is off-white, but this fiber can take dyes very well.
We see linen today in clothes, and home coverings such as tablecloths, bedsheets, cushions, napkins…that is why the term “linens” are used for these coverings even though they might not be made out of linen specifically.
What is great about linen?
Linen is soft on the skin and it is able to absorb and release moisture really fast. That is why it is great for warm and humid weather or the summer.
Linen fabric breathes well, helping to regulate your body temperature.
It repels dust and dirt.
Super durable fiber, yet gentle on the skin. Imagine if it is durable that in 1881 when they found the tomb of the Pharaoh Ramses II, who died in 1213 BC, the linen wrappings were in perfect condition after more than 3000 years. Same with the curtains of the tomb of Tutankhamen. That is what I called really vintage! ?
It is not too elastic, which means that it doesn’t stretch much but tends to wrinkle, so we need to take care when folding and storing it.
Flax grows everywhere. It doesn’t require pesticides or harsh chemicals to grow. The plant has other uses besides fashion.
It is smooth and lint-free and it gets softer the more you wash it.
It has high conductivity and doesn’t accumulate static electricity. No funky hair when getting dressed!
Linen can withstand high temperatures and has only moderate initial shrinkage. In any case, all the Goshopia linen clothes are pre-washed so there is no shrinkage.
It might have some small lumps as it is a natural fiber. This texture is part of its beauty.
It is two to three times stronger than cotton and dries at a much faster rate.
The natural fibers also hold dye colors better than some other materials, and thus the fabric is available in almost any imaginable color.
Linen is also naturally anti-bacterial. That is why it was a popular choice for bandages for centuries and a favorite for windows and accessories.
It has inbuilt insect-repellent properties so you shouldn’t need to worry about moths or other similar creatures. It is hypoallergenic, so a great fit if you suffer from allergies.
Comfortable yet, linen clothing has developed a cool and elegant look & feel that allows wearers to make a subtle but eye-catching statement wherever they go.
It is easy to style and matches denim and cotton very well.
Ancient cultures realized that even though the refining process was time-consuming the fibrous stems of the flax were lightweight, durable, moisture-resistant, and could be turned into threads and later be used to weave. Initially, and maybe because of their properties and cost to produce, only royalty or wealthy families wore linen clothes. Archaeologists keep on finding linen from the Neolithic age, Ancient Egypt- where it was sometimes even used as currency- and Phoenicia. Linen has been mentioned even in the Bible as what angels wore (Revelation 15:6). In the Middle Ages, it got more popular, especially for clothes in contact with the skin like shirts, chemises, waist-shirts, lingerie, and detachable shirt collars and cuffs. The inner layer of cloth garments for example dress jackets was traditionally made of linen, hence the word lining.
How is linen produced?
Linen stems had to be collected by hand, remove leaves, roots, and blooms. After that, they were “retted”, leaving them at the river banks for bacteria to eat the exterior part of the stems. After the fibers were the only thing left, they were combed, stiff fibers removed, spun into thread, transferred on spools, and sent to the weavers. It is laborious to process- even in this modern age- hence it is a pricey fiber.
Did you know that linen was used to print banknotes too? Yep! in 1923 in Bielefeld (Germany) printed their bills in linen. Paper made of linen can be very strong and crisp. Oh! And it is not the only one! The United States and many other countries print their currency on a paper mix made from 25% linen and 75% cotton.
How to take care of our linen clothes
Generally, linen is an easy to care fabric. You can machine wash it or dry-clean it. Still, it is best to always check first the manufacturer’s care label and take into account any special instructions before cleaning your linen garment. If your linen clothing is a blend of linen and cotton or rayon, the care instructions may be different. The fabric content of trim or lining can also affect the method of cleaning.
For example, our Lucca or Aurora dresses are a blend of linen and rayon. They are part of the Slow Fashion Philosophy, so only a few units are produced.
If machine wash, use a delicate or short cycle with lukewarm or cold water. You will extend the life of the fabric if you hand-wash your linen clothing in cold water. Steer clear of harsh laundry detergents when washing linen clothes. Better use a mild detergent for delicate fabrics. Always remember to separate your whites and colors—new linen dyes have a tendency to bleed in the wash.
If you decide to hand wash your linen clothes just put them in a clean sink with cool water and mild detergent. Gently agitate, drain the soapy water, rinse the sink and refill with cool water until the water is soap-free.
Also, do not wring linen to remove excess water as the fibers might stretch a bit and you will get extra wrinkles. It is better to roll each item in a towel to remove moisture.
If you have stains, put immediately some water and soap or even dishwasher if it is a greasy one!- to make it easier to remove them later. Normally we should use cold water for linen but if the stain is of wine, the recommendation is to boil the garment to remove the stain. Take into account that hot water might shrink slightly the linen.
When it comes to bleaching, you can use bleach on your white linen garments only. But avoid over bleaching as this can cause yellowing.
You can also take them to the dry cleaner. We recommend you do this with garments that are more structured, like tailored items such as linen jackets or suits. This is not due to the material itself, but due to the way they are constructed and the lining they might have. Check the label first.
Once cleaned, it is better to air-dry your linen garment on a padded hanger or lay flat on a drying rack to avoid wrinkles. Avoid using the clothes dryer. If in a hurry, you may tumble dry on low for five minutes but take them out before the clothes get too dry or you will have a hard time ironing.
When ironing, add a bit of moisture or steam. Set your iron on the linen setting -normally the highest- and iron while the garment is still a bit damp. The heat from the iron will dry the fabric and remove wrinkles. Turn your garment inside out before ironing. Use a press cloth between your iron and the fabric to prevent your linen fabric from taking direct heat. You can use also starch or sizing if you want clothes to keep their shape and be very crisp. You can iron white linen on both sides, but dark linen should be pressed only on the reverse side or you might get some shine. To avoid that you might just use a press cloth.
We better hang our clothes or even roll them. This is better than folding them. When we fold our clothes always through the same area, we might create creases. Then when we are ready to use them, they have the folding lines and that is not cool. With a hot iron, we can remove the creases, you can add steam or a bit of water to soften the crease before applying the iron.
The only thing with linen might be the wrinkles, so these are some handy tips to prevent them from appearing in some garments. Think that it is part of the nature of the textile and it is difficult to avoid them 100%. At the end of the day, we are pretty flexible and linen is not so much. Still, there is a casual & cool vibe to linen clothes.
If you are using a jacket, you might want to remove it while driving or during extended periods of sitting. Maybe you can hang your jacket on a hanger in the car and in your office until you need to wear it again.
With pants, we can not remove and they tend to wrinkle in different areas. Then you can gently lift your pants from the knees as you sit down. This will minimize fabric stretch, sag, and subsequent wrinkles.
If you have a wrinkly situation and no iron close by, wet your hands a bit and using them as makeshift irons rub the wrinkles off stretching them out by pulling the fabric in opposite ways.
We always tell you to wash your clothes when they are really needing it. In the case of linen, most probably they need some airing and some ironing but are not really dirty as yet. Just add some steam or moisture to remove the wrinkles before the next use.
Linen vs Cotton
Linen is just as easy to look after as cotton, but it is way more durable- Remember the mummies!- It gets better with each wash, unlike cotton which can become threadbare as the fibers weakened. Linen uses fewer resources in its production, so it is a more eco-friendly fiber. If you are to choose cotton, try to buy organic cotton instead of conventional cotton. It is better for you, for the environment, and for all the workers in the supply chain, including the farmers. Check this GOTS certified Cotton tops.
Sustainable fashion is a movement that started back in 1962 with the publication of the book Silent Spring by Rachel Louise Carson. She was not a fashion icon but rather a scientist, a marine biologist, and a conservationist. She raised her concerns on how the chemicals and pesticides used in agriculture were affecting the environment. Her writings helped advance the global environmental movement. At that time, it was a more generic approach. But the Rio Earth Summit happened and fashion, textiles and their wasteful ways started to be displayed as “green issues”.
Some took the lead and started working towards a more sustainable fashion industry from different perspectives. These are some of the voices we admire, follow, and read because their words and their actions create change. At least within us.
OUR TOP SUSTAINABLE FASHION VOICES
Sass Brown was the founding Dean of the Dubai Institute of Design and Innovation. She is an amazing researcher, writer, and educator. Brown set up herself as a designer with her own signature collection. Ethical fashion is her area of expertise. A pioneer and die-hard fashionista, she has distributed papers and spoken extensively about sustainable fashion, she has filled in as a sustainable designer counselor to women’s cooperatives, educational institutions, etc.. all this, when no one spoke about sustainable or ethical fashion.
She wrote two books that are the Bibles of Sustainable Fashion: Eco Fashion and Refashioned. In Dubai, we miss very much her energy and enthusiasm to shift things and push boundaries. As she came to give shape and launch an iconic educational institution: DiDi.
Simone Cipriani is the founder and Head of the Ethical Fashion Initiative (ETI), which is part of a joint agency of the United Nations and the WTO. In 2013, Simone Cipriani was included in Business of Fashion’s list of 500 People Shaping the Global Fashion Industry.
The Ethical Fashion Initiative goes about as a bridge, connecting underestimated craftsmen with top designers like Stella McCartney or Vivienne Westwood. According to their website,” is a leading alliance of companies, trade unions, and NGOs that promotes respect for workers’ rights around the globe. Our vision is a world where all workers are free from exploitation and discrimination, and enjoy conditions of freedom, security, and equity.”
Their mission is to move in the direction of the sustainable development goals and make a huge impact on the networks in which they work. ETI wants to bring pride to the lives of the people who make your garments. Today, through his work at the Ethical Fashion Initiative, Simone Cipriani has turned into a key representative at the front line of the worldwide development for ethical supply chains in the fashion industry.
Safia Minney is a social entrepreneur and author. You might remember her from The True Cost. This inspiring lady is the founder of People Tree, much more than just a gorgeous fashion brand. Fair trade, fair wages, good working conditions, transparency, environmental best practices, gender equality… All this is at the very core of People Tree and that is why it sets a standard for conventional fashion companies wanting to improve their supply chains.
Additionally, Safia is a keynote speaker, a consultant on everything sustainable, and a campaigner on fair trade and ethical fashion. She initiated World Fair Trade Day in 1999. She also wrote and co-authored a couple of books. Naked Fashion, The Sustainable Fashion Revolution, Slow Fashion, Aesthetics meets Ethics and Slave to Fashion.
Livia Firth is the founder and Creative Director of Eco-Age, a consultancy that empowers organizations to accomplish development by adding value through sustainability. She is also the organizer of the Green Carpet Challenge. Don´t know what is that? You might have seen celebrities wearing beautiful pieces that were sustainable. Yep! Caring is not at odds with being stylish. We need to break the stereotype that sustainable fashion is not “fashionable”. Is it familiar? Pretty much as what we intend to do with Goshopia with our 4th S. From her position, she helps raise awareness and funding to important causes. For example, she founded together with Annie Lennox The Circle. An organization where women support women and we fight together for our rights and our growth. She also produced The True Cost. One movie we will never stop recommending.
She is also Oxfam Global Ambassador, UN Leader of Change, awarded the Rainforest Alliance Award for Outstanding Achievement in Sustainability and the Honorary Award of the National German Sustainability Foundation. Now we can read her articles in Vogue Arabia as she is Sustainability Editor at large. Yey!
Elizabeth L. Cline
Elizabeth L. Cline is a New York-based author, writer, and expert on consumer culture, fast fashion, sustainability and work rights. She runs an effective online clothing resale business on eBay and Poshmark. She has widely examined the clothing waste stream in both New York City and Nairobi, Kenya. Her first book Overdressed: The Shockingly High Cost of Cheap Fashion uncovered the effects of fast fashion on nature, economy, and society. It was really eye-opening! In her second book The Conscious Closet: A Revolutionary Guide to Looking Good While Doing Good Cline talks about new research on fashion’s effects and demonstrates how we can use our ordinary fashion decisions to change the clothing business and improve the world. Inspiring and powerful!
Javier Goyeneche is the founder of ECOALF, launched in 2013. The Spanish fashion brand turns disposed fishing nets, plastic bottles, and coffee into garments. This company has developed consistently and now delivers a collection of outerwear, swimwear, casual clothing, shoes, and accessories. They have created more than 98 diverse reused fabrics which are exactly the same to touch as a typical fabric. They fundamentally need 70 bottles to make 1 meter of fabric and 80 bottles to create one jacket. To expand the production and brand image Ecoalf has made coordinated efforts with organizations like Apple, Swatch, and other brands.
Marci Zaroff first the first person who coined and trademarked “Eco fashion” in 1995. She is the founder of the sustainable lifestyle brand Under the Canopy and now Metawear. Her brands deal with women’s clothing, men’s wear, children, home, and accessories. Her mission is to change the fashion business through education, motivation, coordinated effort, and innovation. She wrote a book called “Eco-Renaissance,” which is about co-creating a stylish and sustainable world. This powerhouse also produced Thread and the short film “Driving Fashion Forward with Amber Valletta”.
Marie Claire Daveu
Marie-Claire Daveu is Kering’s chief sustainability official and head of global institutional affairs from 2012. In case the name is not familiar, Kering is a luxury group that holds brands like Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Louis Vuitton… It translates to LUXURY in big caps. And there, she is in charge of the advancement of Kering’s sustainable strategy and the direction of the Group’s institutional issues. Luxury had constantly started the trends that stream down through the rest of the fashion universe. Marie Claire Daveu hopes that these efforts get seen, appreciated, and replicated not only in our industry but everywhere else. Her initiatives cover also education such as the course Kering is doing together with the Center of Sustainable Fashion and that you can join free.
But let me tell you more about this amazing lady. She has served many Ministers and Councils in France and knows very well the ins and outs of sustainability as her first degree was about Rural Engineering, Water and Forests. She has a deep understanding of the origins of the materials and how to take care of our ecosystems no matter the industry.
Lucy Siegle is an author, journalist, and presenter based in London. From The Observer, Thr Guardian to the BBC´s The One Show she has been sharing her passion for sustainable living and social justice. She has authored and co-authored four books: Green Living in the Urban Jungle (2001), A Good Life (Guardian books, contributing author), To Die For: is fashion wearing out the world? (2011) and Turning the tide on plastic (2018). Together with Livia Firth, she is also one of the executive producers of The True Cost and organizer of the Green Carpet Challenge.
Eva Kruse is the president and CEO of Global Fashion Agenda (GFA) and the Copenhagen Fashion Summit. GFA is the leading authority for industry coordinated effort on sustainability in design. Its central goal is to make sustainability in vogue, guide, and support industry pioneers in changing the manner in which they produce, market, and distribute fashion. Kruse has worked ambitiously to push this motivation globally. She was also part of the media, as editor-in-chief of Eurowoman and as a TV presenter on the Danish broadcasting networks TV2 and TV3.
In 2013, Kruse gave a TEDx Talk on the topic “Changing the world through fashion” in which she advocated all of us, that not only companies and politicians, should be at the forefront of sustainability efforts. It is very inspiring! Check it out here.
Andrew Morgan is a universally recognized award-winning movie director and producer focused on sharing stories for a better tomorrow. With The True Cost, he was awarded a Sustainability in Film Award. This docu movie that we love so much talks about aspects of the clothing industry from production to its after-effects. Water and soil contamination, pesticide pollution, disease, poverty, and death. The True Cost uncovered the global fashion industry’s dark side. Morgan was attracted to these themes. So, he began the undertaking and made a trip to thirteen nations to gather information and conduct interviews. The results are Wow!
Vincent Vittorio is one of the Co-Executive Producers of The True Cost. He is also the founder of Life Is My Movie Entertainment. It is a documentary studio creating, delivering, obtaining, and circulating captivating non-fictional films. He and his group trust in the positive impact a movie can have on society and we couldn’t agree more with them. Check his latest movie called The New Breed about social entrepreneurs and conscious capitalism.
Amy Ann Cadwell
Amy Ann Cadwell is CEO and Co-Founder of The Good Trade, a digital media and lifestyle brand covering sustainable fashion, wellbeing, money, and lifestyle. She wanted to create and utilized that enthusiasm for her passion for sustainable development. The True Cost showed her the dull underbelly of fast fashion, and it indicted her to use her graduate work in the direction of solving labor issues and advancing sustainability in the fashion business.
Of course, within this list of sustainable fashion voices, we had to include the founders of Fashion Revolution and Remake. Two organizations that we are active in and we feel deeply grateful for. They helped us open our eyes to the ugly truth of fast fashion and make us feel part of a community of people believing that fashion can be a force for good.
The lovely founder of Remake, of which we are proud ambassadors, is a social entrepreneur with a passion for building sustainable supply chains that respect people and our planet. She has been promoting social justice and sustainability within the fashion industry for over a decade already. And decided to start Remake to ignite a conscious consumer movement. Ayesha is passionate about where things come from, who made them, and what their lives are like. She has worked with brands, governments, and labor advocates to improve the lives of the women who make our clothes. As ambassadors of Remake, we have done some gorgeous events and will continue doing more when life goes back to a new normal.
Orsola de Castro
Orsola de Castro is an internationally recognized opinion leader in sustainable fashion. Her career started as a designer with the pioneering upcycling label From Somewhere, which she launched in 1997 until 2014.
Her designer collaborations include collections for Jigsaw, Tesco, Speedo, and 4 best selling capsule collections for Topshop from 2012 to 2014. In 2006, she co-founded the British Fashion Council initiative Estethica at London Fashion Week, which she curated until 2014.
In 2013, with Carry Somers, she founded Fashion Revolution, a global campaign with participation in over 100 countries around the world. Orsola is a regular keynote speaker and mentor, Associate Lecturer at UAL, as well as Central Saint Martins Visiting Fellow.
Carry Somers was inspired to act after the Rana Plaza factory collapse in Bangladesh in 2013 and founded Fashion Revolution. For the previous 20 years, Carry’s fashion brand Pachacuti- gorgeous Panama hats!- had pioneered radical supply chain transparency, mapping the GPS coordinates of each stage of the production process, from the community plantations where the straw grows, through to each Panama hat weaver’s house. Championing the traditions, quality, and craftsmanship of the Andes, her collections were at the most important fashion weeks and sold in some of the world’s most luxurious stores. Carry has contributed to several books and publications, won numerous awards for her work, and met the Queen in recognition of her significant contribution to British business.
She had to be part of our list of favorite Sustainable Fashion Voices. Clare is the host and founder of the Wardrobe Crisis podcast in 2017, a podcast we love and follow. A Sydney-based, British journalist, author, and activist. In 2018, she became the first-ever VOGUE Sustainability Editor – a pioneering role in international media.
Clare is a Global Ambassador for the Ellen MacArthur Foundation’s Make Fashion Circular initiative and is part of the Fashion Roundtable team in the UK. She has been a member of the Australian advisory board of Fashion Revolution since 2014. She sits on Copenhagen Fashion Week’s Sustainability Advisory Board and is one of Global Fashion Agenda’s Content Experts. In 2019, she was named one of the Australian Financial Review’s 100 Women of Influence and won the Green Globe Sustainability Champion Award.
Founder of the Conscious Fashion Campaign and working together with the United Nations Office for Partnerships. She puts together events that drive impact to important causes. In her own words “we are facing important global challenges, including poverty, inequality, climate change, environmental degradation, peace, and justice. We know the fashion industry heavily impacts on most, if not all of these challenges. So, the potential for change when you engage the fashion industry is exponential. If we work together to shape the future of fashion, we will create dynamic impact, innovative lasting change, and deliver on our core mission to make the Sustainable Development Goals a reality and make the next decade the most impactful yet.”
She started interning with People Tree in London. From that point on, she knew the only world she wanted to live in was one where she could embrace her style without sacrificing her values. We feel you Kestrel! This is why we started Goshopia too!
Kestrel is a storyteller & conscious style maven who believes fashion + ethics can jive, and maybe even thrive together. For over a decade, she’s been enthralled with asking questions about where our clothes are made, what they are made of, and who made them. Her podcast Conscious Chatter is fantastic!
Dr. Christina Dean is the Founder and CEO of Redress, an NGO with a mission to promote environmental sustainability in the fashion industry. Christina is a regular speaker at seminars. She was listed by U.S. online magazine Coco Eco as one of ‘2010s Most Influential Women in Green’ and by U.K. Vogue as one of the U.K.’s ‘Top 30 Inspirational Women’. Prior to founding Redress, Christina was a journalist and a practicing dental surgeon.
I am sure we are forgetting someone because we love the topic and we get information from all over the place. So, no worries because we will keep on updating the list. If you want to nominate someone to be part of the list, just send us an email here.
You know we deeply care about sustainable fashion. We are also a pretty visual generation- that is what Google says! So, we have put together a list of more than 20 amazing documentaries and films about sustainable fashion that will help you understand its importance and hopefully embrace it. There is a myriad of ways we can help. You can buy second-hand clothes, you can rent dresses for special occasions, you can buy sustainable clothes such as ours at Goshopia.
Now with all of us quarantined due to Covid-19, we feel there is no better time to share this list. Get yourself some popcorn and get ready to see the ins and outs of our industry. To change something, we need first to understand it.
Out of these sustainable fashion movies, you will see the different dimensions the fashion industry impacts… we can safely speak of 4 dimensions: Economic, Social, Cultural and of course, Environmental. If you want to see many of these movies we have them added to our Understanding Sustainable Fashion Playlist on Youtube. It is about 50 movies and documentaries in the playlist. To access it, just follow us and look for that playlist or check the playlist below.
Truth be told, the fashion industry is not all glamorous. There is a lot of people and work behind each garment. The True Cost dives into the concept and consequences of fast-fashion. Director Andrew Morgan’s inspiration comes from the unfortunate building collapse of Rana Plaza in Bangladesh. The incident killed over a thousand workers who were working under extremely dangerous conditions. Furthermore, the documentary compiles interviews from a list of environmentalists, workers, and factory owners, etc. It allowed us to see and understand what is behind all those cheap-priced clothes and the importance to promote sustainable fashion and fair trade.
Filmed in different countries, it showed the connection between the coolest runways and the most terrible slums. The documentary shares the views of the world’s leading influencers including Stella McCartney, Livia Firth, Lucy Siegle, and Vandana Shiva. We loved the journey around the world to see first hand the lives of people and places behind our clothes. For us, it is THE movie about sustainable fashion that you can not miss.
The award-winning film RiverBlue is a river journey following an international river conservationist Mark Angelo. It talks about how he uncovered the heights of fashion pollution in the world. RiverBlue focuses on how severe chemical processes and incautious disposal of toxic waste during the production of the classic blue jeans has contributed to the destruction of some significant rivers around the world. This film, in addition, raised public awareness greatly about why sustainable fashion has to be adopted to protect the planet.
Alex James: Slowing down Fast fashion
Alex James who presents this documentary is an English musician- remember Blur?-, songwriter, journalist, and cheesemaker. The film takes a deeper look into the repercussions of fast fashion and exploring ways to really slow it down. It talks about the unwelcome effects of cheap and substandard garments on humans and the environment. It draws attention to workers toiling in sweatshops, irresponsible cloth disposal and heightened pollution. A great film to watch and understand the need for a more sustainable fashion.
It is a documentary film following the life of a teenager laboring in a clothing factory producing blue jeans (in China), under extremely undesirable working conditions. It talks about unfair wages paid to the employees for hours of hard work and elbow grease. China Blue draws attention to sweatshop conditions and the unethical practices that take place in the garment construction industry like how the workers’ pay is cut short for the profit of the company. This film specifically provides a great insight into the happenings in the production place. It was made without permission from the Chinese Government in 2005. It is an ugly truth so many want to keep covered.
A pretty recent documentary from the Deutsche Welle (Nov 2019) shows the insides of the luxury fashion. NOt all the Made in Italy is as great. We have a lot of work to do- also in luxury!
The Next Black: A Film About The Future of Clothing
The Next Black is a documentary film that delves into the future of clothing. It shows the innovativeness of several companies finding solutions to the environmental consequences that the fashion industry creates. The film tackles aspects like clothes consumption patterns, smart clothing and organic, traditional and sustainable methods adapted by the clothing industry to reduce environmental impacts. The Next Black will help you understand and redefine what you want to wear.
Clothes to Die For
Clothes to Die For is a BBC documentary about the infamous Rana Plaza incident. The film moreover revolves around the collapse of the eight storied building. The tragedy left about 2400 people injured and killed over 1100. It was accounted as one of the worst industrial disasters to have ever happened. It talks about the rampant corruption, greedy practices and the little to no care given for the employees. The end gives us a bit of hope. We were happy to see the new factory of some of the Rana Plaza survivors. A cooperative that makes sure the workers are in proper working conditions and shares the profits with them.
The Machinist or Udita (Arise)
The Machinist is a British documentary film that focuses on the personal stories of three female workers of the garment factory in Dhaka, Bangladesh. The film further shows scenes from their everyday lives drawing lights to their struggles to fight the unfair practices and illegally low wages. The film best highlights the objectionable human cost of high street fashion. Food for thought and how we could make the workers’ lives a little better.
Well, recycling is also part of being sustainable and this movie reflects how that happens in the Nort of India. Would you think that the clothes produced in South East Asia, sent to Western Countries may come back again to be recycled and turned back into yarn? Well, that is the history behind Reshma at Panipat. The girls at the recycling facility imagine how are the countries and the people those clothes are coming from.
CBC Television journalist, Mark Kelley, and Sujeet Sennik, a former design director for Walmart, investigated the factories that failed safety audits but were still contracted to make clothes for fast-fashion brands. They visited the place where once was Rana Plaza one year after. Super recommended!
A huge problem is actually our consumer habits. We tend to over consume and as we need space for new things, we keep on discarding items. The minimalists showed how they changed their ways and that is possible to live on fewer items. I love the idea, but we need more female minimalists. Guys tend to be more minimalist in my opinion. Watch it on Netflix.
Not a sustainable fashion movie per se, but a reality show. They took some Norwegian shopaholics to Cambodia to see how their clothes were produced. It is a good way to make see, right? This is the shortened version of the show.
This cute shy Japanese lady made us review and observe our closets – and our whole house for that matter- with different eyes. I love the philosophy behind “Buy only what sparks Joy” and “Care for what you own”. There is not only order behind the teachings of this series. Besides, I just love watching everyone else´s mess!
Araceli Gallego, our Founder, is also a proud ambassador of Remake. This organization supports sustainable fashion and women empowerment throughout the fashion industry. They did a documentary showing the reality of the maquilas (or factories) in Mexico. Have a look at it here.
This documentary explores cotton production and how is impacting the life of farmers and the ecosystem. Check the trailer here.
As our motto goes… Another fashion is possible and the time is now! Laura makes it possible and you can too!
In this documentary, we learn about the critical situation the farmers in India are going through. Many are taking their lives. What is causing them to go to these extremes? You will be surprised… or maybe not. It is about time the supply chain includes them too.
Not focused on the fashion industry but an amazing movie to reconsider how we can transition to a greener economy and a better future for our children. Very inspiring, especially now with Coronavirus giving us the chance to sit, and think about what do we want to see in our 2040.
Produced and hosted by Leonardo DiCaprio this documentary talks about climate change in general. It is not specific to fashion but we need to understand that fashion is one of the most pollutant industries in the world. So, hello? There is so much we can do! Check it out in this link.
As fashion and beauty go so much hand in hand, we have added this movie to our list. Released in 2019 and directed by Phyllis Ellis, this is another controversial documentary revealing the back of the house of the cosmetic industry, the lack of regulation and some eye-opening research. Toxic chemicals on cosmetology can bring ovarian cancer, hormone-related issues, breast cancer, infertility… Did you know that they found asbestos in baby powder? Wow! A must watch although be ready for emotional and a bit of fear-mongering.
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We know how overwhelming and confusing it can be certain terminology. In sustainability, we have also our own slang and sometimes it needs a bit of explanation. That is the reason why we have put together this glossary or minidictionary about sustainable fashion terms. If you are missing any word, send us an email and with pleasure, we will add it to the list. Continue reading GLOSSARY OF SUSTAINABLE FASHION TERMS
February is one of our favorite months at GOSHOPIA. You can feel the love in the air! Tradition has changed over the years but we love, never better said, the essence of the 14th of February: the expression of LOVE and CARE. And because we know how difficult sometimes is to find the perfect gift, we have created a list with some ideas. As we are very original, we have called it the Valentine´s Eco Gifting guide. 😂
Let´s be honest, although we know we should not limit the demonstration of this powerful feeling ❤ to only one day a year, it is amazing the way millions of hearts, chocolates and red roses everywhere make us feel. It is a reminder that tells us: yes, it is a chaotic world and yes, we still have lots of challenges, but there is a huge room for Love and Hope. And mind you, this is a celebration of love, not only romantic love. In many countries, Valentine´s day is “el día del amor y la amistad” and friendship and no only love is celebrated. Isn´t it a cool idea? We are all for it!
BE AN AMAZING VALENTINEWITH OUR ECO GIFTING GUIDE
The tradition has changed over the years, from Romans´ wild parties to honor fertility to modern romance and consumption. We want to give it another twist. What do you think about an eco and sustainable 14th of February; a Valentine GOSHOPIA style? Knowing that every item you buy is unique, that it has a story behind, and that you are supporting designers that believe in a better and more sustainable way of doing fashion.
The listed gifts below follow GOSHOPIA´s three S´s: Slow, Sustainable or Socially Responsible fashion. These days more than ever, the way we buy should reflect our love and respect for our planet and the people on it.
THE PERFECT GIFT FOR HER
Either you want your love partner to give you a beautiful red or pink dress for San Valentine´s Day or you buy it yourself because you know that you deserve it, check out Stone Grey timeless collection.
If you love dresses and it is important for you to feel comfortable while looking stylish, without a doubt Essa Walla collection is the best choice for you. Visit Goshopia´s Dresses and Coats sections, where you will find a huge variety of colors, designs, and styles for every occasion. Thanks to its cut, these dresses and coats fit any body shape.
MyKaftan is one of our main Modest Fashion brands, due to its tailoring and elegant designs. What we love about the kaftans is that they can match with every outfit, making you look more sophisticated.
At the end of February, we can start thinking about the arrival of spring. Goodbye coats, hello tops! The colorful blouses collection of Vino Supraja, Castaño de Indias, and Stone Grey are a manifestation of joy and the best thing is that you can combine with your favorites jeans, pants or skirts, that, of course, you can also buy at GOSHOPIA 🙂
ECO ACCESSORIES FOR HER
Often, great things come in small packages. Take a look at the beautiful earrings and purses below. They might be the perfect eco gift for your special one!
THE PERFECT ECO GIFT FOR HIM
Richmond Works and Eli´s Boots, two of our designers, know exactly what he needs and wants for Valentine´s Day. If he is a man who always needs to be close to his Laptop, do not look any further, you already found the perfect gift. The following Laptop bags have a balance between being practical and stylish. You can find each item in different colors, just click and discover.
Is he a before or after work athlete? Or maybe he has been looking for an elegant bag to take to those short business trips. Maybe he is one of those guys who does not like to lose style during holidays. In any case, the Frank Duffel Bag and the Henry Toilet Bag below are a great idea for Valentine´s Day.
THE PERFECT GIFT FOR OUR BELOVED LITTLE ONES
Do you have kids? What about making Valentine´s Day dinner for three or four or…? Check out these lovely outfits and handmade shoes that come in a huge variety of colors.
We hope you find this Valentine´s Day Eco Gifting Guide helpful. Remember that by buying these products you are supporting slow and sustainable brands and designers, as well as promoting fair trade and the growing movement that believes that a better fashion is possible.
Also, remember that it is important to pamper your loved ones, but never forget the importance of self-love and self-acceptance. Happy Valentine´s Day!
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Stockholm recently canceled its Fashion week due to the climate crisis. This created much room for debate. Is the pollution created by a 4-5 day event justified? What is the real impact of the runway shows for designers? For the industry? For the environment? Can we shift to more sustainable fashion shows?
When I found out about how detrimental to the environment fast fashion was, I wanted to change my ways immediately. Then I realized that sustainability is a journey. So, more than having an overnight sustainable closet, I will most likely transition into one. There are many ways we can start our sustainable closet. We have created a list of 10 tips for you to see that there are more options than what you thought and that there is room for different budgets and styles. Continue reading HOW TO CREATE A SUSTAINABLE CLOSET
This pink month we wanted to speak about how pollution might be leading us to more sickness than ever and how the fashion industry might be playing a role. We focused on breast cancer. Why? Because it is one of the most common cancers among women. And because, good news, 80% of those who develop breast cancer survive. At the end of the day: October is the Pink Month, the month of breast cancer awareness. So, let’s share and create awareness.
Would you believe me if I tell you that a more sustainable lifestyle can help you to decrease the risk of getting cancer? Keep reading!
It was a busy Thursday at the Burjuman Mall in the heart of Dubai. A fashion show including two catwalks and the appearance of the gorgeous Catriona Gray were expected and everybody wanted to have a good spot to watch or be as close as possible from the action. We were there. Our sustainable catwalk was opening the fashion show. It was our first time. Can you imagine the nerves? Let us share the experience with you. Continue reading GOSHOPIA´S FIRST CATWALK!!
Isn’t it great that there is more and more awareness about the importance of sustainable fashion? Isn’t it awesome to know that designers, distributors, the media and consumers are combining efforts to give a positive turn to the fashion industry? A clear example is the active agenda of sustainable fashion events around the world. In this article, we will like to share the upcoming gatherings you cannot miss. Continue reading SUSTAINABLE FASHION EVENTS YOU CANNOT MISS
Are you ready for what we have prepared for you? We have selected the 50 best sustainable and ethical fashion quotes. We know sustainability is not a new concept but truth to be told until recently there were not too many people voicing their care for it. Now things are different.
In the fashion industry known to be causing much damage to the environment, there is an emerging buzz for the term “Sustainable Fashion”. Sustainability by definition is the ability to meet the needs of the present without compromising the needs of the future. It focuses on causing little to no damage to the environment. Sustainable fashion is a movement or an approach to adopting a better fashion system in order to benefit the environment or at least minimize the damage it causes. It goes not only for the producers- designers or manufacturers- but also for the user and consumers. It is a philosophy where we all start caring for and protecting Mama Earth. Are you in?
Is there room for a more sustainable modest fashion? We think so. Nowadays, we hear about eco-friendly and sustainable products all the time. We believe in a more inclusive way of fashion. Fashion items can, and actually, should be also sustainable no matter the style or the wearer. Continue reading SUSTAINABLE MODEST FASHION
The world is a seeming paradise with sufficient amount of fashion items to pick from.Behind all its glamour, the fashion industry is in a debt that cannot be repaid—depletion. In today’s world though, through the layers of pollution, the word ‘Sustainability’ has appeared. It is a revolutionary action adopted by the industry itself as a means of damage control. Fashion designers offer a great deal towards changing the fashion system to a more ethical one. We have curated a list of actions that you could implement to become a more sustainable fashion designer.
Thinking of Mexico is like thinking about colors. The food, the landscapes, the clothes…everything is colorful and, in some way that I cannot explain, those rainbow scenarios make me happy. Today we share some debate as to what is happening in Mexico when it comes to ethical fashion as Mexican heritage fashion is hitting catwalks. Is visibility hurting or improving the lives of the artisans and craftspeople? Continue reading MEXICAN HERITAGE HITS THE CATWALK