The 5th of June is a special date… It is World Environment Day and we, at Goshopia, want to celebrate it. We will be at Kave from 15.00 to 18.00h on that day joining hands with Veolia and other eco and social entrepreneurs talking about what can we do to improve our Home Earth. As there is a limited capacity of 60 people, you will need to register online.

We have done quite a lot of wrongs and it is true that we cannot turn back time. But there are things we should be doing. Do you want some ideas?

Let’s Plant a Tree!

Planting and growing trees help stop soil degradation, they capture carbon, help us greenify and purify our cities, our balconies, our gardens. They bring oxygen, wealth, food and shade. And as a tree hugger, I must confess they give me a sense of peace, of well being. That is why with every purchase you do at our shop, we plant a tree. At the moment, we are supporting reforestation projects in Australia, Amazonia and Haiti. You can learn more about it here.

We want to share an example of how critical trees are for your own survival and how even in the most arid climate on Earth, there is still hope to bring back life.

Have you ever heard about restorative agriculture? Listen and enjoy this personal account of the Al Baydha Project in Saudi. This video was shared by Yazen Al Kodmani- an expert in organic agriculture I admired a lot and the mastermind behind Emirates BioFarm. He successfully operates an organic farm in the desert and is a fount of wisdom. He is also part of the Veolia event on the 5th of June. Don’t miss his talk!

Let’ s change our diets!

You don’t need to turn fully vegan- although we would support you and be very happy about it. All we ask you to do is to take care of yourself, eat local produce, eat healthy, try to avoid all those uber processed foods that are full of conservatives, preservatives and stuff we don’t even know how it looks and have chemical names and numbers. And, a ton of shiny plastic packaging to make them attractive.

It is about being more aware what goes into your body. You know what we think about fast food and fast fashion. Just slow down…

Let’s clean up our mess!

We are the generation to change things. The past taught us that we have an impact, and most of the time is not a positive one. It is about time we change that. And please don’t think you can not do much, or that you are alone on this… as consumers we have a huge power that we need to start using up. So:

  • Avoid plastic whenever possible- yes, those plastic and grocery bags are sooo last century!
  • Switch off the electronics when not in use.
  • Try to use public transportation, carpool or if you can afford it, get yourself an electric vehicle. Bicycles are great too! (not in the Dubai summer though!)
  • Remember the 5 R’s: Refuse, Reduce, Reuse, Recycle and Repurpose. We Repeat them a lot. It can be applied to everything, not only fashion. We really need to start thinking circularity as the norm. Our partners at Zeloop are doing a great job, check them here.

Let’s live and dress more consciously

Awareness and mindfulness are keywords here. Have you ever bought a bunch of low-cost clothes all at once to have a diversified wardrobe or just because you needed some retail therapy? Then you wind up only wearing two or three of them. Trend cycles in fast fashion change faster than you realize. The popular celebrity culture inspires fast fashion. The fast fashion industry aims to have the latest trends and styles in the market in the shortest amount of time possible so that consumers can wear them at the peak of the trend and after that, they’re usually discarded. We enter a never-ending race of what is the latest, the chicest … We stop appreciating quality and the work behind the clothes we wear.

The creation of these garments requires a large amount of energy and resources; also, many of the chemicals used to produce synthetics or dyes are toxic to people. The toxins can enter our skin through pores and be harmful to our health. Microplastics are asphyxiating marine life. (Some solutions below ⤵).

The fast fashion industry is the second largest polluter in the world.

Just slow down. Buy only what you need and what you love. What makes you happy! (Marie Kondo here). Slow fashion supports a more ethical production and the use of sustainable materials in garments. Sustainable materials are coming from eco-friendly friendly sources, such as recycled or organic materials, and use less energy and water. Another distinguishing feature of slow fashion is that, in contrast to fast fashion, slow fashion creates less items as they try to meet their real demand and they tend to be timeless and more durable. That means there is less waste.

We try to raise awareness. People are now more concerned about the impact of fashion on the environment and slowly but surely, slow fashion is becoming mainstream.

The fast fashion industry is accountable for 10% of the greenhouse gas emissions.

Educate the next generation

So they don’t make the same mistakes we did.

Let’s Celebrate by taking a pledge

The fifth of June is World Environment Day, it is celebrated to remind us how our environment is crucial for us to survive, to signify the beauty of it and find ways to protect it from further damage. So, we want to invite you to make peace with Nature and join our pledge challenge. This is the perfect moment for us to come together and reimagine our world. Given the deep pain of 2020, this 2021’s World Environment Day is a good time to revisit how we can move forward to restore our communities, our ecosystems, and our climate. This day also marks the official start of the UN Decade on Ecosystem Restoration. Be part of it. Join #generationrestoration in #worldenvironmentday.

At Goshopia, we promote and support ethical and sustainable fashion. We exclusively sell products that comply with at least one of our 3S’s: Sustainability, Slow fashion, and Social responsibility. In addition to this, we plant a tree for every purchase made. Thanks to your support, we can keep on our mission.

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